Peridot Blog

6 Tips for Enhancing Your Company Website

There’s no denying the rapidness in which technology advances. In the wake of the global pandemic many shoppers are bringing their buying power to the online marketplace. As companies look to increase their online presence it’s important to know how to do so in an effective manner. That’s why we’ve compiled a list of tips to increase online sales and the overall health of your company’s website.


Ensure Your Website Mirrors Your Storefront

Your website is just an extension of your storefront so it should reflect your brick and mortar’s values and aesthetic. Including photos of the inside and outside of your shop is an effective way to help shoppers feel a sense of realism when browsing your website. Consider adding a “Meet Our Team” page that highlights your shop’s employees and consider including interesting stats (years of experience in the industry), accomplishments and personal facts that allow the potential and existing customers to get to know your team.



Don’t Forego Necessary Updates

Keep shoppers curious by updating your website on a regular basis. This can be as simple as updating the hero image on your home page or maintaining a rotating timeline of best sellers, upcoming sales and new merchandise. We also highly suggest updating your site with important announcements or information such as a change in business hours or important company highlights. Encourage your shoppers to routinely visit your site to stay up to date on everything about your shop.



Drive Traffic and Optimize Your Site Content

Encourage your brick and mortar regulars to check out your website for updated deals and inventory. Providing online shopping discounts or referral codes regularly may also increase site traffic and sales. Focus on including words and images that help with search engine optimization (SEO) which can increase the chances that your site will land toward the top of google searches. Having as few stock photos as possible will greatly increase your SEO as well as promoting your website through your social media channels.



Maintain Site Consistency

Having a consistent theme across all of your site’s pages will make it much more appealing to the shopper. Something as simple as a specific and on-brand color scheme can make your website look and feel more complete. An inconsistent website may force your customer to lose interest and leave the page, lose trust in your site and consequently your brand and cause confusion. Visual consistency creates an environment where customers can easily navigate your site and in turn communicate with your system as intended.



Educate Shoppers

There is a vast array of consumers in the cannabis industry and varying levels of knowledge and understanding. It’s critical to ensure that your site offers those with little knowledge about cannabis the basic information they may need when making a purchasing decision. Consider creating a FAQ page or a blog series centered around educating the consumer. Plus, including educational content on your website could help improve SEO. That’s a win-win.



Implement Peridot Technology

Our software allows your site a full repository of customization options. With Peridot you have the ability to change your site’s theme, incorporate your best deals, upload your own photos, along with many other features. As for SEO and educating shoppers, don’t worry those are things that we already automatically do for you when you sign up with Peridot. We have an extensive product database all with their own individual photos, so we rarely ever use stock images. In regards to education, we pride ourselves on being one of the leading educators among cannabis software platforms. Our team writes product descriptions on a daily basis and every shop that signs up with Peridot is given a “Cannabis 101” page on their website that we update on a regular basis.

If your shop is looking for a new e-commerce and website provider, look no further than Peridot. We are the first all-in-one software solution built by and for the cannabis industry.

Author: Cameran Testerman